I've read somewhere video ads give the best revenue in the same impression number. But.. someone told me users hate when then have to watch
full video, and cannot press 'close' before video ends. In AppLovin by default you cannot close the video.
Can anyone with Unity Ads, Chartboost or Vungle say anything if video ads are by default unstoppable there?
Or maybe video ads are ok only for games where they are played on 'give me more coins' type button?