ubermensch
Active User
Posts: 5
Joined: Tue Apr 25, 2017 2:29 pm

Video ads - cannot stop playback?!

Fri May 12, 2017 10:06 am

I've read somewhere video ads give the best revenue in the same impression number. But.. someone told me users hate when then have to watch
full video, and cannot press 'close' before video ends. In AppLovin by default you cannot close the video.
Can anyone with Unity Ads, Chartboost or Vungle say anything if video ads are by default unstoppable there?

Or maybe video ads are ok only for games where they are played on 'give me more coins' type button?

Anteos
Global Moderator
Posts: 94
Joined: Mon May 08, 2017 11:59 am

Re: Video ads - cannot stop playback?!

Fri May 12, 2017 11:17 am

I honestly think video ads are only worth it in a Rewarded Video format. The user knows he will have to watch the vid else no reward. But if you simply force them to watch it (when you use it between activities like an interstitial) - that will send away your users soon.

Sorry I got no experience with this format, someone else will aid if the video ads in those networks can be stopped or not.

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