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Facebook Audience Network High CTR - Interstitial Ad

Posted: Tue Aug 08, 2017 6:58 pm
by tacchan23
In the past week FAN blocked a few of my Interstitial Ad placements which were having a 19-20% CTR.
Placement is at App Launch after a loading screen and I have always had similar CTR values for a couple of years already (also with AdMob) and never had any problems.
The placement was blocked for Accidental Click (which isn't possible for sure as the user isn't clicking anywhere during the loading screen).

So far no reply from FAN (as the Appeal button is missing and their support are still investigating the issue of the Appeal button missing-_-)

Anyone got something like this recently?

Re: Facebook Audience Network High CTR - Interstitial Ad

Posted: Wed Aug 09, 2017 6:05 am
by Anteos
Nope, I have not heard from FAN for long, but it is also long since last time I added a new app there.

Re: Facebook Audience Network High CTR - Interstitial Ad

Posted: Sun Aug 13, 2017 9:21 am
by tacchan23
Finally the Appeal button appeared some days ago but they didn't reply to the Appeal yet.
Last time took them one full year to unban one of my App-_-

Re: Facebook Audience Network High CTR - Interstitial Ad

Posted: Thu Aug 17, 2017 6:22 pm
by tacchan23
They rejected the Appeal today-_-
Anyone has any idea on how to decrease the click rate? btw they aren't Accidental Click (isn't possible for sure as the user isn't clicking anywhere during the loading screen).
Looks like they really ban placements with CTR around 20% (in the meantime they banned some more of my placements like this)

Re: Facebook Audience Network High CTR - Interstitial Ad

Posted: Fri Aug 18, 2017 7:33 am
by Anteos
tacchan23 wrote:
Thu Aug 17, 2017 6:22 pm
They rejected the Appeal today-_-
Anyone has any idea on how to decrease the click rate? btw they aren't Accidental Click (isn't possible for sure as the user isn't clicking anywhere during the loading screen).
Looks like they really ban placements with CTR around 20% (in the meantime they banned some more of my placements like this)
That's bad luck, but sorry I got no idea on what you could do to decrease the CTR. it isn't your app or your users that have a problem, it is with FAN themselves.

Re: Facebook Audience Network High CTR - Interstitial Ad

Posted: Fri Aug 18, 2017 10:23 am
by tacchan23
Well, I guess the reason may be that in the new FAN poilcy they write Interstitial Ads can't be used on App Loading or App Exit or to interrupt the natural usage of the App.
Their only example is during pause between game levels but offer no example for utility apps.
If they really keep enforcing this, I think they will lose in the long term...
Yesterday they disabled a placement showing an Interstitial Ad after the user click a Button in the App. I guess this isn't allowed too as it stop the natural flow of the app-_-