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AndroidBlackhat
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Facebook Ads Tutorial

Thu Jun 15, 2017 1:40 pm

Many people tried but mostly your CPI is just too high, so I've decided to write a short tutorial for you how to configure facebook ads for your app.

Step 1 - You have to add SDK to your app:

https://developers.facebook.com/docs/an ... ng-started

Here is instruction, SDK should be added to live app

Step 2 - Add Keystore from Step 1 to your Facebook console
-go to dashboard, create app
-use settings to provide package name and SHA1
-save and turn on that your app is live (find it in console)



Ok, after configuration it's the most important part, setting up your ads on this page: https://web.facebook.com/ads/manager/

1. Create ad
2. Choose App Installs
3. Choose your app
4. To reduce cost of your install to 1-5c, you need to change your audience:

-age (I have 14-30) but experient to increase daily installs
-worldwide as country (maximize your target but if you don't want whole world, exclude countries you don't want)
-interests

THE MOST IMPORTANT, if you set up many interests, your ads will spread to people who are not interested to your app
for example, I've choosen Anime Movies - installs are running
when I've added Manga, Anime Otaku and dozen other anime interests, installs stucks, when I have one interest, installs running like storm. It's weird but you need to experiment with this. Reduce interests to minimum. I think if you spread it, people are just discovering facebook on smaller fanpages and not interested to your ads


5. Adjust Android version to your app, kick tablets if your app is not for tablets
6. Cost
-set up maximum daily / overall cost
-set up charge type to Impressions
-change Average cost / install to Maximum and set up some 8c (you will reduce it later)
-change campaing type to Accelerated (below), your ads will show immediately



7. On next screen you have to put your images, quality of image have impact on install numbers

8. When your ad is accepted and first installs are running, change cost from 8c to 5c, if they are running very dynamic, reduce it more. If installs are slow, increase a little.

All about facebook ads are experiments.

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AndroidBlackhat
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Re: Facebook Ads Tutorial

Thu Jun 15, 2017 1:41 pm

More facebook tutorials soon, I've made it only to give you clarification and "how to"

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T-90 Tank
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Re: Facebook Ads Tutorial

Fri Jun 16, 2017 2:45 am

Useful & Thanks for the info.
Any idea about ideal audience size ? mine showing 17 millions

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AndroidBlackhat
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Re: Facebook Ads Tutorial

Fri Jun 16, 2017 5:17 am

I am watching on predicted daily installs 200-1400 is perfect, in practice I have 5x more

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Anteos
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Re: Facebook Ads Tutorial

Fri Jun 16, 2017 6:06 am

So you are literally getting installs for 5-8c?
I thought you set Charge Type to be Impressions.

Months ago, FAN gave a bonus to newly added apps of 100USD in app promotion. I searched everywhere, did not find a good guide like this. Ended up creating the campaign with what I thought was the best I could do. I was forced to make an FB page for the app even if I only wanted app installs (I chose app installs really). In the end, the campaign started and all I got was views at my page.

cipetpet
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Re: Facebook Ads Tutorial

Fri Jun 16, 2017 6:43 am

Thank you! What is the impact of installing SDK?

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AndroidBlackhat
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Re: Facebook Ads Tutorial

Fri Jun 16, 2017 7:23 am

tracking, they would not allow you ads with app installs without SDK

cipetpet
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Re: Facebook Ads Tutorial

Fri Jun 16, 2017 7:43 am

AndroidBlackhat wrote:
Fri Jun 16, 2017 7:23 am
tracking, they would not allow you ads with app installs without SDK
hmm how can we also see how many people installed our app in play console?
should we use special url in ads? like com.app?ref=facebook

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AndroidBlackhat
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Re: Facebook Ads Tutorial

Fri Jun 16, 2017 3:15 pm

idk ;) i am using facebook console and flurry

saphira145
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Re: Facebook Ads Tutorial

Thu Jun 29, 2017 11:09 am

I'm having this noob questions. What is 8c you was talking about. And what is the difference between $1 budget daily and $40 budget daily.
Thanks

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